6.Create a strong product or service guarantee. An ironclad guarantee will always build trust and create a higher value in your product or service. Many businesses offer a "no questions" guarantee. If you want to keep a customer coming back for life, then always honor a refund or make it right with them. You will gain their trust and keep them coming back.

7.Create value-added products and promotions. "Buy one, get one" or "free gifts with purchase" can always peak interests of your current or potential clients. This adds value to your customers purchase and can help reinforce their decision to do business with you.

8.Know your customers. It's important to keep information specific to your customers in a database or contact manager. Your customer's anniversaries, or birthdays are great customer contact points. Simple cards or gifts can do amazing things for your business. Remind them that they are important to you even when they aren't purchasing something.

9.Create a buyer's program. Reward your customers for making multiple purchases by offering a buying program. When your customer makes multiple purchases over time, offer a reward. Perhaps it is a free service or product, but make it worthwhile and something desirable so they will want to achieve it. Along these lines you can also create a referral reward for your customers. Refer your business to someone they know wins them a reward of some type. Not only do you build strong customer bonds, but you get new customers too!

10.Stay in touch. This can't be stressed enough. Monthly email newsletters and post cards are easy ways to stay in touch. Do you have a new product or service that you are going to offer? Then why not ask your current customers to trial it and get their opinion. This makes your customers feel part of what you are doing and gives them a feeling of accomplishment in your success.

There you go; 10 simple ideas to help build a strong client base and keep your customers coming back. Remember the simple rule of putting your customers first and you will keep them coming back for more. Happy customers will help you get great referrals and bring you new customers with less effort.