Since, I've been talking about email campaigns so much let me give you some email marketing tips to help really improve those results. There are a lot of small extras you can throw in there to get good results. Allow me to indulge your hunger.

To Increase How Many People Sign Up To Your Email Campaign

Offer something of great value in exchange for their email. Good examples of this could be a free report that you give them. Let's say you are a plumber. Write a report on "The Top 10 Things You Must Know Before Hiring A Plumber". Pretty simple, right. It doesn't have to be anything extraordinary. Make sure it actually helps your reader make a decision. They will remember the advice you gave them for free when they really do need a plumber. They trust you because you've already tried to keep them out of getting a bad plumber.

When you add the form to your website, don't just have it somewhere on the page. Keep it 'above the fold'. What this means is in the area a viewer can see without having to scroll down the page. This makes it so simple for them to just enter their email and become a part of your list.

Create a two part video about your product or service. Have the first half of the video be right above the form. From our previous example, it could cover the first 3 major things everyone needs to know before hiring a plumber. Then, at the end, offer them the other 7 things they must know in a video they can get after signing up to your email campaign.

Talk to your web designer about adding an exit or entrance pop up. These are something you can add to a website that once they enter your website or when they are leaving a box pops up. It could say "DON'T FORGET! Sign Up to My Newsletter and Receive Your Free Gift". It can catch a lot of extra members.

How To Get Better Qualified Prospects On Your Mailing List

Instead of only asking for their email, you should also ask for their name. This does two things. It allows you to approach them on a personal level within your emails better and it weaves out the lazy people that won't enter two fields instead of just one. You would be surprised at how many this can cut down your sign up list. Remember, it's not so much a numbers game as it is a quality game.

Use a double opt-in. What this means is after they enter their name/email into the form, they are sent an email in which they must confirm they want to receive what you are offering. You want to test this out on your website. Sometimes, the more the better. Sometimes, the less the better.