Marketing Tips
Use ‘endorsed relationships’
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An endorsed relationship is similar to a joint venture… but with a massive difference:

 

The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust. It’s a powerful trust-building asset. It provides you, your services and your brand with instant credibility. This is especially the case, when the endorsement comes from a highly-respected source.

 

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

 

An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen endorsed email marketing return a 90% positive response rate. I’ve seen endorsed recommendations, where one person endorses another to a contact, result in massively valuable contracts. This may be one of the most effective marketing tips on this list!

 

In short, endorsed relationships open doors, build trust and create opportunities. And extremely fast. Make sure you add this valuable business asset to your marketing mix.
( Alice )26 Nov,2018

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