Marketing Tips

Know your customers needs
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What do you know about your customers?


The more you know about your customers, the more effective your sales and marketing efforts will be. It's well worth making the effort to find out:


who they are

what they buy

why they buy it

how they use your product

If you're selling to other businesses, you'll need to know which individuals are responsible for the decision to buy your product or service.


You can learn a great deal about your customers by talking to them. Asking them why they're buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what's important to them.


Understanding customers' needs and desires can help you tailor your product or service to better suit their needs. It may also highlight valuable developments you can make to your current offering, or indicate gaps in the market that you can fill with new products or services.


Strong sales are driven by emphasising the benefits that your product or service brings to your customers. If you know the challenges that face them, it's much easier to offer them solutions.


It's also well worth keeping an eye on future developments in your customers' markets and lives. Knowing the trends that are going to influence your customers helps you to anticipate what they are going to need - and offer it to them as soon as they need it.


You can conduct your own market research and there are many existing reports that can help you build a picture of where your customers' markets - and your business - may be going.


 

( liyy )09 Dec,2010

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