Marketing Tips
Understand how ‘shortcuts to success’ work
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 The Internet is packed with people selling the idea that you can automate your way to success. They offer products, programs, webinars, seminars and services, which promise shortcuts to success.


 

Just last month, a reader emailed me after she’d lost over $10,000 on a financial success event, offered by a well-known self-help guru. She explained that it had wiped her out financially and that she felt a fool for being tricked into believing there was a shortcut to becoming a millionaire.

 

There are 2 things you need to remember, when people offer you shortcuts to business success or wealth:

 

They are seldom shortcuts.

They never lead to success.

marketing tips

The reality is that you can’t trick your way to the top. Success comes from working hard AND working smart. Success comes quickest, when you find the most direct, effective route from where you are to where you want to be. The best route between 2 points.

 

It looks like this: Firstly, decide what you want to achieve. Next, put a strategy together, to get you from where you are now, to where you want to be. Then, work your strategy. Put in the effort. Invest the time required and reap the rewards.

 

I have studied and worked with some amazingly successful people. My clients include 2 Grammy Award Winners (Nile Rodgers and Bruce Elliott-Smith). I’ve also worked with countless self-made millionaires and my clients include 2 of the 10 largest companies in the world. I’ve discovered that the best shortcut to success, is to avoid costly detours.

 

In short: Ignore those who claim they have shortcuts to make you rich or successful. The only people who gain from that worthless junk, are those who sell it.
( Alice )28 Nov,2018

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