Marketing Tips
Boost sales using the power of curiosity
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 This is one of the most powerful marketing tips there is. It comes from understanding that every sales enquiry or new client enquiry you receive, has one thing in common.


 

The prospective client or customer is curious.

 

They want a piece of information, so they contact you to in order to find out. And in doing so, they provide you with an opportunity to convert them from an enquiry, to a client.

 

Instead of building curiosity, most small business marketing does the opposite. It tries to answer as many questions as possible. You will see lists, detailed information and FAQ’s: A series of answers the most common questions. All this does is reduce the need for a prospective client to contact you. Yes, there should be a basic level of information, but anything you do beyond that is hurting your marketing results.

 

Instead of bombarding your prospective clients with information, your marketing should seek to ignite their curiosity. It should inspire them to feel they need to call you, email you or visit you.

 

So, review your current marketing and decide whether it’s building curiosity or eroding it. If you’re not building curiosity, you’re missing out on an extremely valuable marketing opportunity.
( Alice )29 Nov,2018

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