Marketing Tips

Optimize Your Emails
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 Ask most people, and they’ll say they get a lot of emails. Some may say too many, yet 86% of consumers prefer email when communicating for business purposes. Long story short: email shows no signs of slowing down because of how effective it is.


Email marketing for small business owners is an important but tricky business. Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions.


Check over this list:


1. Make sure your emails are coming from a recognizable sender name, preferably a business address.

2. Think about your email subject line. Does it tell the reader what’s next? Is what’s next worth clicking? If not, you’d better head back to the drawing board.

3. Assume the recipient opens the email. Is your content optimized for mobile viewing? Does it deliver on the promise of your subject line? Is it visually appealing and easy to read?

( Alice )26 Dec,2018

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