"C & U" Brand was Identified as "Well-Known Brand in China" by the State Administration for Industry & Commerce (SAIC)
Resource from: CBCC Likes:2994
Oct 21,2010
On October 8, SAIC published the identified results of 2010 well-known brand in China, totally 296 well-known brands in China were identified. "C & U" brand from C & U Group was identified as "Well-Known Brand in China", which was the second time for C & U Group to obtain well-known brand in China.
"Well-Known Brand in China" was identified by SAIC and protected in the worldwide by international law, which is the highest honor in the Chinese well-known brand area. "C & U" won this title, which marked that "C & U" brand received a higher profile and reputation in China, meanwhile further strengthened the leading position of C & U Group in bearing industry in China. After obtained the well-known brand, Chinese government will increase the protection intensity of the well-known brands, seriously crack down evens on counterfeit & fake well-known brands, thus to protect the legitimate rights and interests of enterprises.
C & U Group attached great importance on the image construction of its brand in the past years, positively implemented the brand strategy. At present, C & U Group has registrated "人本", "C & U"(both in Chinese and English), graghics brands in all 45 brands registration categories, meanwhile registrated "人本", "C & U" brands in 88 agreement states and associated countries by the Madrid registration, and registrated "人本", "C & U" brands in U.S.A, Canada, South Korea, Hong Kong, Taiwan, United Kingdom, Sweden, Japan, France, Germany and other countries and regions. On the other hand, every year C & U Group invest significant capital on displaying and promoting its brand via media, such as, TV, website and Internet, Printing Advertising like newspapers, magazines and brochures, and other outdoor ads in highway. Meanwhile the company participate both the domestic and international large exhibitions. In 2005, C & U Group advertised "C & U" brand in the program "Economy Time" in CCTV-2; and in 2010, CCTV News interviewed C & U Group, which further expanded the popularity of C & U Group and its brand. At the same time, every year C & U Group invest considerable human and financial resources to help the Industry & Commerce Department and Quality Supervision Department investigate counterfeit and fake “C & U" brand events to ensure the benefit of end-users. In recent years, C & U Group has rapidly expanded the market share in bearings, machinery, retail and other industries, "人本" and "C & U" brand were widely spreaded, and won a good popularity and reputation among the customers. Previously, C & U Group has already won a series of important honors: in June, 2005, C & U bearing was awarded "China Top Brand" by the State Administration of Quality Supervision; in July, 2006, "人本" brand was identified as "Well-Known Brand in China" by administration of justice; in August, 2006, "C & U" brand was recoganized as " Brand China" by the State Commerce Ministry......this time, "C & U" brand was identified as "Well-Known Brand in China" by SAIC, which will further contribute to the Group development, and provide more effective support to develop the domestic & international markets for the enterprise.
(CBCC)
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