ZWZ Established Marketing Management Platform
Resource from: CBCC Likes:2988
Dec 14,2010
Starting from this year, ZWZ has actively established the marketing management platform, increased the market development strength, implemented the adjustment of market structure, customer structure & product structure, and also promoted the "Falcon Program", which has consequently realized the rapid market growth for ZWZ.
ZWZ also improved the marketing management system, established the marketing management platform, sales platform and service platform. Meanwhile ZWZ has established & improved six functions in marketing department, such as, market research & planning, customer management, product management, sales management, etc, which has played an important role for the development of ZWZ. Besides, ZWZ implemented the "Manager full responsibility" mode of product sales and regarded sale companies as key management parts. In addition, ZWZ transferred its service function to the quality department and othe finished products manufacturing departments, these finished products manufacturing departments have already established standardized service deparments which could directly provide product quality services for customers, performed the value-added services, and realized the rapid response to the end users.
At the same time, ZWZ has laid much emphasize on the development of high-end market by focusing on the market development, and also expanded the market coverage of ZWZ products. After carried out the ""Falcon Program", ZWZ has realized the adjustment of product structure. Additionally, the market share of products distribution in ZWZ has made the products market share achieve the sustained growth by strengthening its channel construction, meanwhile the share of ZWZ products also increased by strengthening the team building, implementing the customer management.
The sales revenue index of ZWZ in 2010 created a new record by the effective management methods, and the receivable accounts also achieved the effective control which has laid the solid foundation for the development in next year.
(CBCC)
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