Mercedes-Benz opens two new outlets in Surat
Luxury carmaker Mercedes-Benz announced the inauguration of two new outlets, a state-of-the-art showroom (1S) and service facility (2S) with an investment of Rs. 8 crores in Surat on Wednesday.
As per the carmaker, both the outlets underline Mercedes-Benz’s commitment to reach to the customers in the burgeoning Tier II and Tier III markets.
Martin Schwenk, MD and CEO, Mercedes-Benz India said, “Gujarat is one of the top five markets for Mercedes-Benz and contributes in double digit to our sales volume. Surat is the second biggest market in Gujarat, and we see immense potential here.”
Schwenk added, “The inauguration of 98th and 99th outlet in the country is a manifestation of our successful ‘Go to Customer’ strategy. The economic expansion of the last decade has given rise to a new restless generation of entrepreneurs and propelled the rise of cities like Surat. With our strong partners like Emerald Motors, we are confident that more customers in the ‘Diamond City’ will now have access to the Mercedes-Benz brand.”
As per the company release, the showroom is located at Bharthana, Vesu, Taluka – Majura, Surat and spread across an area of 7,000 sq. ft. It will be manned by 15 professionally trained staff with 7 car displays and 1 delivery bay.
Further, the service facility is located at Maruti Ind. Estate, Opp. B.R.C. Colony, Bhedwad, Surat and spread across an area of 23,000 sq. ft. With 22 service bays it can service upto 5000+ cars in a year. It is equipped to provide all Preventive Maintenance & General Repair (PMGR), and Body & Paint Repair (B&P) services with 35 trained professionals hired to ensure all kinds of car related services, claims Mercedes-Benz.
Some of the key features in the new outlets involve video walls, touch tables, interactive reception area digital signage interface. Meanwhile, both the outlets will be operated by Emerald Motors.
K.M. Thakkar, Managing Director, Emerald Motors said, “We are proud of our association with the iconic Three Pointed Star and excited to further expand our automotive footprint in Gujarat. Growth through innovation, quality, commitment and superior customer service is the essence of our business and reflects the Mercedes-Benz brand values.”
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