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FAG Branded Wheel Bearings Launch in U.S. Aftermarket

Resource from:  CBCC Likes:2928
Jun 05,2008
Schaeffler Group (Germany, parent of INA and FAG bearings) has launched a FAG branded lineup of bearings and wheel bearing hub units in the U.S. market. Targeting strictly aftermarket sales channels, the FAG brand application coverage has been selected to offer 95% in-service vehicle coverage with approximately 700 SKUs. FAG's program involves packaging; printed catalogs; electronic cataloging; competitive, application and popularity cross-references; identification pictures; and a supporting marketing effort. The launch also involves a new website: http://www.ReplaceYourBearings.com
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