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Enduro Bearings Solidifies Distribution Partners And Expands Product Availability In Canada And Central America

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Mar 08,2023


Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing multi-year distribution agreements with Orange Sport Supply in Canada and Grupo GL in Central America. Grupo GL will represent Enduro Bearings in Costa Rica, El Salvador, Nicaragua, Guatemala, Honduras, Panama and Belize. Both Orange Sport Supply and Grupo GL will stock Enduro’s complete product range, including the seemingly indestructible XD15 super stainless/ceramic hybrid bearings, Maxhit™ headsets and bottom brackets, and Directline™ derailleur pulleys.

“For 20 years, we've had the privilege of working closely with Enduro Bearings in Canada,” says Greg Inkster, President of Orange Sport Supply Inc. ”We are thrilled to be taking this long standing relationship to the next level as we become their exclusive Canadian distribution partner. Our Enduro inventory will be even more comprehensive and immediately available to our dealers, including the new Maxhit bottom brackets and Directline derailleur pulleys, both of which have lifetime warranties and are ideally suited for Canadian weather and riding conditions.”

“Enduro Bearings is an iconic brand that’s recognized globally for quality and innovation. Their bearings are inside hundreds of the best cycling brands,” says Luis de Ezpeleta, Grupo GL’s owner, “We are thrilled to be Enduro’s exclusive distributor in Central America, and we will be stocking their entire product line. It’s a big challenge for us, and the products deserve our best effort.”

2023 is set to be another growth year for Enduro Bearings and its global aftermarket partners. Last year, in two key markets, UK and Germany, Enduro successfully introduced a comprehensive co-op marketing support program that includes retail point-of-sale, product education, and consumer promotions, bolstered by improved distributor and dealer margins, to increase retailer and consumer awareness of its full line of products and technologies. 

“We are excited about our growth opportunities in Canada, as well as new opportunities in Central America. Both Orange Sports Supply and Grupo GL are known for great dealer service and technical support,” says Rick Sutton, Enduro’s Business Development and Marketing Director. “We are in good hands with Greg, Luis, and their colleagues.” 

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